Michael Dell is the Henry Ford of PC’s. Except a lot smarter. He doesn’t just sell PC’s in any color as long as it is black. Instead, he allows a huge amount of customization to occur for each customer. However, he is still in the commodity business.
I believe that there is a market for speciality PC’s such as those made for gamers. But why not PC’s designed specifically for high end graphics? Or for serious number crunching? Or high speed connection? Marketwatch.com